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How important is to locate the best domain name?

One of the most important preconditions for creating a successful online presence is the domain. It is what people will spot first when they visit your web page and what they will identify you with. The domain name should be easy to memorize, but should also be something that tells your web page's visitors what the web site is about.

Generic Top-Level Domains (gTLDs)

A domain usually consists of two components - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain. There are a couple of categories of Top-Level Domains that you should contemplate before you pick the domain name you desire. Your choice should depend on the aim of your website and on its target viewers. Let's have a look at the gTLDs, or generic TLDs - these are the most popular Top-Level Domains aimed to express a particular intention - .com (business enterprises), .net (networks), .biz (businesses), .info (informative websites), .org (organizations), .mobi (mobile devices), .asia (the Asia Pacific), .name (persons or families), .pro (qualified professionals), and so on. As you can perceive, these Top-Level Domain Names encompass most spheres of life, so you should choose the one that would portray the purpose of your web page best. There is no restriction as to who can register such Top-Level Domain Names, but some of them contain extra requirements to demonstrate that you are eligible to have such a Top-Level Domain (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domains, are country-specific domain names. Each country has its own ccTLD. Opting for such a TLD is good if your target group of website visitors is from a certain country. Many visitors would want to buy commodities or services from a local website, and if your target is Canada, for example, settling on a .ca Top-Level Domain could increase the visits to your web site.

URL Redirection

You can register different Top-Level Domain Names, which can redirect your site's visitors to a certain site such as domain.com, for instance. This would increase the traffic and decrease the possibility of somebody swiping your website visitors by registering the same Second-Level Domain with a different TLD - if you are not using a trademark.

Name Servers (NSs)

Every Top-Level Domain has domain records. The name server records (NS records, also known as DNS records) display where the domain name is hosted, i.e. they point to the hosting distributor whose name servers (NSs, a.k.a. DNSs) it is using at present. You can swap the DNSs of your domain name whenever you like. You can have your domain registered with one provider and get the site hosting service itself from another. So, if you register your domain and find good website hosting packages someplace else at a later time, you can point your domain name to the present company's DNSs immediately.

Domain Name Server Records (NS Records)

In general, as long as your domain uses a specific set of DNSs, all its NS records will lead to the same web page hosting company. Some web site hosting companies, however, allow you to edit specific domain name server records, like the A records and the MX records of your domain name. The A record is an IP address, which displays on which web hosting server your web site is located, whereas the MX records demonstrate which hosting server tackles the e-mail box accounts related to your domain name. For instance, if you appoint a new web site designer and he develops an .ASP website that will be located on his personal Windows server, you may want to edit only the Internet Protocol address (the A record) but not the MX records of your domain. In this way, www.domain.com will direct to the Windows server, but your e-mails or any sub-domains like forum.domain.com or shop.domain.com will still be in your present Linux site hosting account. The .ASP platform is created by Microsoft and requests a Windows hosting server, although a Linux web server would be way more reliable.

Cut-Rate Top-Level Domains Delivered by 'HostExcel'

Just a number of web hosting suppliers allow you to modify given name server records and very often this an extra paid service. With HostExcel , you have a vast selection of Top-Level Domains to select from and you can edit all NS records or redirect the domains through a redirection tool at no extra charge. That is why, 'HostExcel' would be your finest choice when it comes to managing your domain name and to building a successful presence on the Internet.